Tourism

Tourism is one of Michigan’s largest income industries based on the billions of travelers’ dollars spent, generation of state and local taxes, and the nearly 150,000 jobs it creates. From hunting and fishing to winery and lighthouse tours, Michigan State University Extension’s focus on year-round tourism brings together educators and researchers with municipalities, communities and businesses to develop and enhance their uniqueness as a destination “hotspot”. With more freshwater coastline than any other state in the U.S., Michigan agencies and MSU Extenison work together to help build healthy coastal economies that include working waterfronts, an abundance of recreation and tourism opportunities and coastal access.

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• Increase seasonal business by using the right marketing tools

  May 7, 2013 | Yvonne (Bonnie) Wichtner-Zoia | With summer just around the corner most tourism-related businesses have already determined where to spend their summer marketing dollars. If still undecided it is important to develop a marketing plan and find the right tools for your business.

• Uppertunities: Revitalizing the econoomy in the Upper Peninsula

  May 5, 2013 | Michelle Walk | Upcoming conference enables Upper Peninsula community members to sharpen their skills and learn ways to take advantage of the positive economic impact of tourism.

• Michigan local foods rising in popularity

  May 3, 2013 | Terry McLean | The 2013 Locavore Index ranks Michigan as 22nd in terms of commitment to local foods.

• Tourism – The community is the product: Part II

  May 2, 2013 | Michelle Walk | In communities where tourism is one of the primary industries, businesses should be prepared to answer questions about local tourist destinations.

• Tourism – The community is the product: Part I

  May 2, 2013 | Michelle Walk | In communities where tourism is one of the primary industries, the community is the product, not your product or service.

• HOT TOPICDangerous currents workshops scheduled for early June

  May 1, 2013 | Ron Kinnunen | As deaths increase on Lake Michigan due to drowning by dangerous currents, three workshops are scheduled to help communities save lives of beachgoers.

• Michigan winery tourism reaches new heights

  April 30, 2013 | Joanne Davidhizar | Two million people expected to visit Michigan wineries in 2013.

• Content marketing concepts for small business

  March 9, 2013 | Paul J. Werner | Content marketing requires little cost and can increase awarness of and sales to your business by increasing communication with your potential customers.

• HOT TOPICLowest recorded water levels in Lakes Michigan-Huron basis for repeat Great Lakes Levels 101 program

  February 25, 2013 | Mark Breederland | Michigan Sea Grant and Michigan State University Extension will host a free public program to inform interested citizens on Lake Michigan water level with representatives from US Army Corp of Engineers and Michigan Department of Environmental Quality.

• Cultural Currents: Artist entrepreneurs as community leaders

  February 17, 2013 | Julie Avery | Artist entrepreneurs bring unique skills and perspectives to town. Their contributions to community leadership add dimension, and to governance insure creative perspectives and problem-solving approaches bring unique solutions.

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