WIC Project FRESH
WIC-eligible individuals receive coupons to purchase fruits and vegetables from local farmers markets. Participants learn how to choose produce that is locally grown, ideas for preparing fruits and vegetables, storage and preservation for fresh fruits and vegetables and how to increase their fruit and vegetable intake.
Senior Project FRESH/Market FRESH is available to qualifying seniors in select Michigan counties.
Project FRESH was created by the Farmers Market Nutrition Program and operates currently in Michigan through the Michigan Department of Community Health.
Project FRESH is an educational program providing participants with coupons to purchase locally grown fresh fruits and vegetables at participating farmer’s markets. Project FRESH also teaches participants about food preservation.
Project FRESH can help you learn how to:
- Choose locally grown produce
- Prepare a fruit or vegetable in a new way
- Store and preserve fresh fruits and vegetables
- Increase fruit and vegetable consumption
- Find other community resources that can benefit you
The Farmers’ Market Nutrition Program (known in Michigan as Project FRESH - Farm Resources Expanding and Supporting Health) started in 1986 in several states across the country. In 1988, Congress authorized a three-year demonstration project to test the concept in 10 states. The project’s success led Congress to enact the WIC Farmers’ Market Nutrition Act of 1992. Project FRESH was administered by the Michigan Department of Agriculture as a federal pilot in 1989 and 1990. In 1993, after a two-year hiatus, the program was transferred to the Michigan Department of Community Health where it remains today.
(See Reports for specific yearly information)