Heritage Tourism

Heritage Tourism

Heritage Tourism is a FREE comprehensive web-­resource dedicated to providing active, engaging and effective solutions to encourage community residents, organizations and civic institutions to work together combining cultural and natural resources for economic development through tourism.

Learn to:

  • Determine community readiness
  • Encourage communities to plan & promote together
  • Engage customers & understand their needs
  • Impact Sustainability in organizations and communities

Heritage is cultural and natural resources. Heritage is what we value as a people and choose to pass on to future generations. Heritage has shaped the past, influences future development and contributes to stability, growth and economic development.

Web-based Tourism Development

Go to msueum.msu.edu/heritagetourism

 The information and materials on the Heritage Tourism website provide introductory concepts and suggestions to help accomplish your tourism development goals.

  • Web Modules Aid Heritage Tourism Development
  • What is Heritage Tourism? Why it is Important & Working Regionally
  • Is Your Community Ready? Community Building and Economic Strategies
  • Getting Started: Assessing Your Community & Citizen Engagement
  • Organizing Stakeholders & Partnerships
  • Strategic & Action Planning
  • Implementing: Product Development, Marketing & Hospitality
  • Life Cycle, Renewal & Evaluation


For more information on the Heritage Tourism program, please email MSU Extension cultural economic development specialist Julie Avery at .(JavaScript must be enabled to view this email address).