Youth business guide to success: Make the most of your 4-H market animal project

Soon-to-be released curriculum on making the most of your 4-H market animal project provides unique learning opportunities for all involved.

Youth business guide to success: Make the most of your 4-H market animal project

Michigan State University Extension is developing a youth entrepreneurship curriculum that should become available for purchase summer 2016. Youth Business Guide to Success – Make the Most of Your 4-H Market Animal Project has been written for 12-19 year olds. It is adaptable to non-4-H audiences working with animals such as high school agriscience programs. Through this curriculum, youth will gain knowledge about marketing and advertising their products. Participants will also explore and practice production, management and distribution skills. In addition, it provides a venue to explore what it takes to be successful in business and view the world of animal science and agribusiness as a viable career option.

Youth Business Guide to Success has been written with partial support from a Michigan 4-H Participation Fee Grant. Fourteen educational lessons focus on goal setting, record-keeping, budgeting, verbal and non-verbal communication and marketing. These lessons reinforce and help foster important life skills, such as:

  • Responsibility
  • Goal setting
  • Planning and organizing
  • Record-keeping
  • Budgeting and financial management
  • Problem-solving
  • Decision-making
  • Marketable skills
  • Teamwork
  • Communication

As authors, we felt the connections to Michigan Career and Technical Education were so strong that we chose to work with the Van Buren Technology Center for our curriculum design. For the past year, we have built a relationship with Commercial Art instructor Kim Wood and student Heather Lanphear to create and complete the cover, curriculum design and training PowerPoint template. It has been a learning experience and wonderful project for all.

While building the professional portfolio for instructor Wood and Miss Lanphear, MSU Extension had the opportunity to recognize them in front of their peers during the May 4, 2016, Edward Lowe Foundation Young Entrepreneurs Day at Lake Michigan College in Berrien County. We hope to pursue other future projects together to help build the portfolio and real work experiences of young people in Michigan.

Check the Youth Business Guide to Success website for curriculum updates and its release later this summer. To explore other MSU Extension career preparation resources available through 4-H Youth Development, visit our Career Preparation webpage.

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