Think spring with the Direct Farm Marketing Tune-up

Direct farm marketers can start anew with tips for marketing, new crops, and commercial food product development by participating in the Direct Farm Marketing Tune-up March 24.

Think spring with the Direct Farm Marketing Tune-up

Direct marketing of agricultural products in Michigan is big business. According to the 2012 USDA Census of Agriculture, 6,243 farms reported direct sales to individuals for human consumption with a value of nearly $59 million.

While snow covers the fields of Michigan, how can growers strategize to get the competitive edge with their sales to consumers through roadside stands, farmer’s markets, and consumer-supported agriculture, or CSA’s?

Attend the upcoming Direct Farm Marketing Tune-up to explore new crop varieties, customers, and markets. Pull out the soil test and bring it along. Find out how you can further process your crop, or develop a food product to capture more value. Enroll in MarketMaker for free for greater visibility and linkages in the community.''

The Direct Farm Marketing Tune-up will be held 10 a.m. to 2 p.m. Tuesday, March 24 at the Washtenaw County Road Commission, Ann Arbor. The registration fee is $10 for enrolled MarketMaker businesses, and $20 for non-MarketMakers. Space is limited, so pre-registration and payment is requested by March 20, 2015.

The Direct Farm Marketing Tune-up is sponsored by MarketMaker, and the Michigan State University Product Center and Michigan State University Extension.

Categories: entrepreneurship, economic development, bus development, food business & regulation, bio-economy, ag-fruit & nuts, organic, farm & farmers markets

 

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