Questions for those considering “direct marketing” of farm products

U-pick and farm stand sales can be great for some people, but make sure this marketing approach will fit your personality.

Selling directly to customers can be a great way to improve net profits for produce, fruits, meat animals and other farm products. But a good deal of careful consideration should be given to the details before plunging ahead. One of the most important is dealing with people, your customers. Are you well-suited to dealing one-on-one with customers? Do people generally get under your skin? Are you a real people-person?

The following list of questions was developed with the help of a seasoned U-pick strawberry grower and retired Michigan State University Extension professional. The success and longevity of his strawberry business gives a lot of weight to these observations. Here are nine questions to ask yourself before you get started.

1. Are you a people person?

2. Where are you at right now with your ag business?

Producing and marketing need to be addressed separately.
Start where you find yourself right now.
Be realistic.

3. What kind of market are you aiming for?

4. Who are you going to sell to?

5. Are you assuming you have a market for your product, or have you proved that your market exists?

6. Do you have a quality product?

7. Do you have a business plan?

8. Do you know your cost of production? How will you calculate your price?

9. Are you comfortable with the concept of “the customer is always right?”

Other comments: