Marketing bootcamp course offered for retail greenhouses and garden centers

A four-hour, face-to-face class will be offered twice in Michigan to help retail greenhouses and garden centers improve their marketing skills.

Michigan State University Extension is offering a marketing class called Marketing Bootcamp for Retail Greenhouses and Garden Centers. This four-hour, face-to-face, hands-on course is taught by Dr. Bridget Behe, MSU Department of Horticulture, and is offered twice, once on the east side of Michigan and once on the west side of Michigan:

  • Tuesday, Feb. 19, in Novi, Mich.
  • Tuesday, March 12, in Grand Rapids, Mich.

 This course has the following objectives:

  • Improve and enhance sales skills to increase sales, especially of complementary products (add on sales).
  • Increase and refresh customer interaction skills to enhance sales and acceptance of Michigan products.
  • Improve and refresh marketing knowledge of all levels of sales staff to increase knowledge about various consumer segments and their needs or demands.
  • Enhance overall readiness to serve customers during the spring rush and increase customer satisfaction.

 For course fees, more course information, or to register:

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