MAEAP Verified farms stand out through an affiliation with online MarketMaker

MAEAP-verified producers can enhance their visibility by making an affiliation using on-line MarketMaker.

MarketMaker is a web-based resource that provides links between producers, processors, wholesalers, retailers, farmers markets, food service providers and end consumers within the food supply chain. The site is free and available to all.

Michigan Agriculture Environmental Assurance Program (MAEAP) verified farmers are eligible to use a special affiliation designation in MarketMaker profiles for third-party environmental verification. The affiliation serves to identify operators who have made a voluntary effort to learn about and apply practices to manage environmental risks. Potential buyers of agricultural products can easily identify such producers though this tool.

From the website, www.mimarketmaker.msu.edu, sellers can easily create profiles with location, website, contact information, and products available. Users can describe other enterprises such as retail markets, wineries and agri-tourism activities through additional profiles.

For further detail on MarketMaker, or to request business counseling from Michigan State University Extension staff on food, agriculture, bio economy and natural resources business development, contact the Michigan State University Product Center, or phone 517-432-8750.