Interested in the Michigan winery business? Attend the 2014 Michigan Grape & Wine Conference

Growers, winery owners and those interested in the business will benefit from the wide selection of topics at the Michigan Grape & Wine Conference Feb. 26-28, 2014 at the Grand Traverse Resort in Acme, Mich.

grape and wine logoThis year’s Michigan Grape & Wine Conference features a long lineup of relevant subjects and engaging guest presenters Feb. 26-28, 2014 sponsored by the Michigan Grape & Wine Industry Council.

This year’s pre-conference hosts, Michigan Grape & Wine Industry Council, Michigan Department of Agriculture & Rural Development, and Michigan State University Extension, will focus on enhancing the existing winery business. David Haviland of Phimation will kick off the pre-conference helping business owners identify what areas to look at for business growth. Other presenters will join Haviland to discuss business succession, brand protection, distribution agreements during the kick-off event.

Among the array of expert speakers in the general conference are Lise Asimont, Director of Grower Relations at Francis Coppola Winery, and Dave Serino, Strategist and Educator, Think! Social Media.

Session topics include viticulture, enology, social media, winery tours, trade show, restricted use pesticide certification and much more.

An elegant banquet Feb. 27, will pair selected award-winning wines with gourmet dishes prepared by chefs of the Grand Traverse Resort. John Martini of Anthony Road Winery will round out the evening events with a look at the Finger Lakes, New York winery industry.

For more information or to the register for the session, go to: www.michiganwines.com/conference. The conference fees are a la carte with discounts for registration by Feb. 14, 2014.