Business and entrepreneurship taught at 4-H Exploration Days – Part 2

4-H Exploration Days offers business and entrepreneurship classes that’ll help youth learn about opportunities in marketing a product and livestock skills.

4-H Exploration Days, June 23-25, 2016, at Michigan State University, offers over 200 classes for youth to explore projects, including business and entrepreneurship classes. These classes are designed to help youth learn about opportunities in marketing a product as well as livestock skills. Three of the classes to be offered under the business and entrepreneurship section are “Marketing Your 4-H Livestock 101,” “Marketing Your 4-H Livestock 201” and “Five Principles of Marketing Your Livestock Animal.” See Part 1 for an explanation of the other three classes.

In both “Marketing Your Livestock 101” and 201, youth will learn about a variety of marketing and communication strategies that will help give youth a boost in this project area. In the 101 class, youth will take a field trip to the MSU beef farms and view two different livestock systems. Youth will learn how to “grow” the potential profits for their 4-H livestock projects. In the advanced 201 class, youth will grow the profit of their 4-H livestock projects. There will be a simulation game called Reality Farm to see if your 4-H project animal in the game makes as much money as your livestock project animal in real life. Participants will also practice their sales pitch to attract new buyers at the county fair, an important part of marketing.

In “Five Principles of Marketing Your 4-H Livestock,” youth will explore the five P’s of marketing: product, price, place, promotion and people. How the five P’s affect selling the livestock project will be reviewed. Youth will learn the basics of these principles through an exciting game that demonstrates how various marketing factors produce a higher or lower break-even price for the sale of the animal.

4-H Exploration Days session books will be available in March. This three-day youth event held every year in June uses MSU’s campus as the classroom. What a great opportunity for youth ages 11-19 to attend one or two classes to learn about a project or two that might not be offered in their county. Youth can attend, learn and come back and teach what they learned and develop their leadership skills.

For more information on 4-H Exploration Days or Michigan State University Extension’s 4-H Youth Development Program, contact your local MSU Extension office.

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