Rural Social Media Champions: Development of Models of Diffusion & Best Business Practices
Date: April 17, 2014
Time: 2:30 p.m.
Webinar URL: http://connect.msu.edu/ncrcrd
These entrepreneurs, called social media champions, also serve as exemplars and facilitate the diffusion of social media technologies for small rural businesses and communities in need of competitive options. This webinar presents findings from a three-state study that examined how small firms innovate and develop new capabilities through social media to address challenges faced in rural markets.
Webinar content specifically focuses on: Identification of rural business owners who are social media champions, assessing factors that facilitated knowledge, diffusion, and adoption of social media in rural communities based on established models (Rogers Diffusion of Innovations and TAM), and profiling of social media champions’ best practices with implications for researchers, Extension specialists, business consultants, and practitioners.
Presented by: Linda Niehm (Iowa State University), Barbara Frazier (Western Michigan University) and Leslie Stoel (The Ohio State University)
This is a free webinar hosted by NCRCRD.