Placemaking for Tourism - How to Attract New Visitors and Talent to Your Region

Date: April 27, 2016 - April 28, 2016
Time: 1:30 - 3 p.m.
Location: Webinar
Contact: Brad Neumann,, 906-475-5731; Andy Northrop,, 810-989-6331

Michigan communities face a number of challenges as they recover from the Great Recession. Many communities are challenged with restoring population and attracting new talent. Yet Michigan attracts hundreds of millions of visitors to the state each year as tourists. Perhaps getting people to Michigan is not so difficult, but getting them to stay is the crux of the matter.

Michigan’s tourism industry has been successful over several years in attracting national and international visitors to the Great Lakes state. There is the opportunity for many Michigan communities to capitalize on this traffic with intentional and focused placemaking efforts. Placemaking is all about creating Quality Places where people want to live, work, play, shop, learn and visit.

In the New Economy, talent is mobile and is drawn to places with strong amenities and high quality of life. Therefore, a community’s best strategy for success is to focus on creating Quality Places through good design that attracts people. Engaging in placemaking with your community’s tourism niche in mind will grow your tourism economy and may even lead to population attraction over time.

In short, Tourism needs People; People want Place; Tourism needs Place!

This two-part webinar will highlight placemaking as an economic development strategy, detail Michigan’s important tourism economy and sectors therein, and provide strategies to enhance the tourist experience through the lens of placemaking.


  • Part 1 - Wednesday, April 27, 2016, 1:30 - 3 p.m. (Eastern); AND
  • Part 2 - Thursday, April 28, 2016, 1:30 - 3 p.m.

Cost: $35 (Master Citizen Planners register for $30)

Master Citizen Planners will earn 3 hours of continuing education towards maintenance of their credential.

Presenters: Brad Neumann, AICP - MSU Extension Land Use Educator; Andy Northrop - MSU Extension Tourism Educator

Registration ends April 25, 2016


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