Marketing Bootcamp for Retail Greenhouses and Garden Centers

Date: February 19, 2013
Time: 10 a.m.-2 p.m.
Location: Tollgate Education Conference Center, 28115 Meadowbrook Road, Novi, MI 48377
Contact: Kristin Getter, 517-355-5191 x1341, getterk@msu.edu

This four-hour, face-to-face and hands-on course is designed for employees of all levels, from the front-line cashier to the greenhouse owner. 

The course has the following objectives:

  • Improve/enhance sales skills
  • Increase/refresh customer interaction skills
  • Improve/refresh marketing knowledge
  • Enhance overall readiness to serve customers during the spring rush and to increase customer satisfaction

Cost for non-MDFGA members: $39.00 per person (or $99.00 for 3 people from the same company). Cost for MDFGA members: $19 per person. Registration deadline is Feb. 6.

Taught by:  Bridget Behe, Horticulture Marketing Professor, Michigan State University. Sponsored in part by: Metropolitan Detroit Floriculture Growers Association (MDFGA) and Vandenberg Bulb, Inc.

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