Marketing Bootcamp for Retail Greenhouses and Garden Centers
Date: February 19, 2013
Time: 10 a.m.-2 p.m.
Location: Tollgate Education Conference Center, 28115 Meadowbrook Road, Novi, MI 48377
Contact: Kristin Getter, 517-355-5191 x1341, firstname.lastname@example.org
This four-hour, face-to-face and hands-on course is designed for employees of all levels, from the front-line cashier to the greenhouse owner.
The course has the following objectives:
- Improve/enhance sales skills
- Increase/refresh customer interaction skills
- Improve/refresh marketing knowledge
- Enhance overall readiness to serve customers during the spring rush and to increase customer satisfaction
Cost for non-MDFGA members: $39.00 per person (or $99.00 for 3 people from the same company). Cost for MDFGA members: $19 per person. Registration deadline is Feb. 6.
Taught by: Bridget Behe, Horticulture Marketing Professor, Michigan State University. Sponsored in part by: Metropolitan Detroit Floriculture Growers Association (MDFGA) and Vandenberg Bulb, Inc.