Date: March 12, 2014
Time: 9:00 a.m. - 3:30 p.m.
Location: Portage District Library, West Lake Room, 300 Library Lane, Portage, MI 49002
During this day-long workshop, Dr. Bridget Behe, Michigan State University professor of horticulture, will discuss all aspects of marketing products at your garden center retail. Topics that will be discussed include how to understand your current customer base, customer behaviors while shopping, your pricing strategy, how to design effective displays, and much more. This workshop is ideal for any manager, grower, retailer or any front-line employee. Please bring your businesses’ mission statement and the hardest item you sell (or a photo of it).
Visit the Marketing Bootcamp registration page for more information.