Marketing Boot Camp

Date: September 28, 2017
Time: 9 a.m. - 3 p.m.
Location: MSU Tollgate Education and Conference Center Conference Center 28115 Meadowbrook Road Novi, MI 48377
Contact: W. Garrett Owen, 248-347-0269, Ext. 202, wgowen@msu.edu

Registration Cost
Pre-Registration (Ends Septs. 6, 2017): $49
Normal and On-Site Registration: $69 

Registration includes lunch, morning and afternoon snack, and handouts.

During this day-long workshop, Dr. Bridget Behe, Michigan State University professor of horticulture, will discuss all aspects of marketing products at your retail garden center. Topics that will be discussed include how to understand your current customer base, customer behaviors while shopping, your pricing strategy, how to design effective displays, and much more. This workshop is ideal for any manager, grower, retailer or any front-line employee. Please bring your businesses’ mission statement and the hardest item you sell (or a photo of it).

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