Making It In Michigan Conference & Marketplace Trade Show

Date: November 8, 2018
Time: 8 a.m. - 5 p.m.
Location: Lansing Center, Exhibit Hall A, 333 E. Michigan Avenue Lansing, MI 48933
Contact: Trina Bierschbach,517-353-7185,


“Connecting With the Consumer - Understanding Today’s Market”

Have an idea for a food business? You can interact with the MSU Product Center Team and many thriving Michigan food businesses to learn how to develop your idea into a viable business.

Have a product developed and need distribution channels? Become a vendor and showcase your product to buyers representing supermarket chains, specialty food stores, independent grocers, food co-ops, restaurants, and institutions at the Marketplace Trade Show.

Want to learn more about making your business more efficient and profitable? The conference component features morning educational sessions that will concentrate on different business strategies that cover the following:

- Building Business to Business Networks
- What you Need to Know to Sell Retail
- How to Work with a Distributor
- Preventative Controls for Human Foods Compliance
- Exporting? Learn More About Global Food Law
- Putting Michigan on the Menu
- Market Opportunities for Fermented/Pickled Products
- Thinking About Starting a Meat Business?
- Navigating Legal Issues in Hiring Employees

This year’s featured speaker is Tabitha Mason, Managing Partner, of Zingerman’s Cornman Farms who will cover the topic “Vision for Greatness: What’s the recipe?”. Zingerman’s Community of Businesses is known for connecting with the customer to meet their needs and providing great customer service. Great food is one of Zingerman’s guiding principles whether it be in one of their restaurants or in their thriving mail order food product business. Join Zingerman’s Cornman Farms Managing Partner, Tabitha Mason as she describes how effective visioning has been an important part of Zingerman’s Cornman Farms success. Learn how you too, can use this powerful tool to fuel your business success.

If you are a food or agricultural entrepreneur, producer, buyer, or processor, you don’t want to miss this day! Continuing the tradition since 2007!!

Marketplace Trade Show

If you are a new or existing business trying to find the right customers and buyers to expand your markets, the Marketplace Trade Show is a must for your business success. As the trade show continues to grow at record levels to over 200 vendor booths, and more conference attendees and retail buyers attend, it’s best to register early!

Note: This event is also open to the public and has FREE general admissions.

New this year! Choose your vendor booth location for the Marketplace Trade Show! Please be sure to review the Marketplace Trade Show Booth Selection document as you will be able to choose your vendor booth location during the registration process. You will have the option to provide your top three choices and locations will be confirmed in the order in which paid registrations are received. If you do not select a booth location, one will be chosen for you.


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