Intermediary Perceptions of Rural Firm Tech Adoption

Date: September 21, 2016 - September 21, 2016
Time: 2 p.m ET
Contact: John Mann at

We will share results from interviews of different Michigan organizations that provide support to rural firms.  Our research goals, identify: (1) barriers that restrict rural firms’ success in regards to technology adoption; and (2) strategies that can be used to avoid or overcome these barriers. To help achieve these goals, we will also ask for your input—the webinar participants—during the presentation. Our preliminary results presented here are based on interviews of intermediary organizations that work closely with rural firms, including MSU Extension, local Chambers of Commerce, economic development corporations, small business development corporations, USDA RD, and incubators. Our premise is framed around technology adoption—it is a key component of a firm’s competitiveness and long-term success, and affects the economic health of the community in which it resides. Thus, it is critical to identify the obstacles and opportunities that firms encounter in relation to technology adoption. 

Presenter: Rachel Poole is a graduating senior and honors student at the James Madison College at Michigan State University, and Budget and Policy Assistant at the State of Michigan Budget Office. Rachel is part of the research team for the USDA funded project “Launching Innovations from the University Starting Gate” where she helped kick-start the project by leading an initial investigation into the barriers rural firms face regarding technology adoption. She is also the lead author on the first of several papers related to the project, results of which are being presented in this webinar.

To access the free webinar go to: and select “Enter as a Guest” and type your name or organization in the box provided, select “Enter Room”. You will then be directed to the NCRCRD Innovations in Agriculture Adobe Connect page.

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